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Entertainment and electronics giant Sony has recently completed the acquisition of Beyond Sports, a company specializing in using real-world data to produce 3D animation. With this purchase, the company is…
John Riccitiello, CEO of Unity, one of the leading real-time 3D engine providers, has predicted that the internet will become part of the metaverse in the next several years. The…
Sony Group Corporation has revealed it has partnered with Theta Labs in order to launch 3D non-fungible token (NFT) assets. The upcoming NFTs will be crafted for the Sony Spatial…
Meta is bringing interactive 3D ads to Facebook and Instagram feeds, inspired by the metaverse pivot the company has begun to execute since its name change. This is possible due…
Blockchain-based metaverse environments allow brands to offer more user benefits, such as increased interactivity and ownership of virtual items, but will it catch on?