Auto Added by WPeMatico

New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture

Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark…

Continue ReadingNew Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture

Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’

Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and…

Continue ReadingNike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’

Athletic Shoe Giant Nike Looks Poised to Tackle Metaverse and NFTs: Report

Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a…

Continue ReadingAthletic Shoe Giant Nike Looks Poised to Tackle Metaverse and NFTs: Report