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Video Game Retailer Gamestop Partners With L2 Startup Immutable X, Launches $100 Million NFT Fund

Last May it was discovered that the video game retail giant Gamestop was stepping into the world of non-fungible token (NFT) technology. Nine months later, Gamestop has revealed it is…

Continue ReadingVideo Game Retailer Gamestop Partners With L2 Startup Immutable X, Launches $100 Million NFT Fund

New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture

Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark…

Continue ReadingNew Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture