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Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’

Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and…

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Adidas Steps Into the Metaverse by Partnering With NFT Projects Bored Ape Yacht Club, Punks Comic

The German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas AG is teaming up with the non-fungible token (NFT) brands the Bored Ape Yacht Club, and the comic…

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Sneaker Giant Adidas Says the Metaverse Is ‘Exciting,’ Reveals Partnership With Coinbase

The German multinational shoe and sportswear corporation Adidas recently announced the company has partnered with the cryptocurrency exchange Coinbase. Two days prior, The Sandbox tweeted about the popular shoe company…

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Athletic Shoe Giant Nike Looks Poised to Tackle Metaverse and NFTs: Report

Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a…

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Microsoft muscles into the Metaverse with Teams updates and Xbox upgrades

“The metaverse enables us to embed computing into the real world, and to embed the real world into computing. Bringing real presence to any digital space,” said Microsoft CEO Satya…

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Beijing Presses Fast-Food Chain McDonald’s to Support Digital Yuan — China’s CBDC Expected to Launch in February

According to a recent report, Beijing is pressing the fast-food retail chain McDonald’s to support the digital yuan before the Winter Olympics in China scheduled for February 2022. The report…

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