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Crypto.com Becomes Global Cryptocurrency Partner of UEFA Champions League in Multi-Year Deal

Crypto.com and UEFA have announced a multi-year partnership, making Crypto.com the first and exclusive global cryptocurrency platform partner of the UEFA Champions League. This collaboration aims to enhance fan engagement…

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Barstool’s Dave Portnoy Accepts Bitcoin From Kraken in Sponsorship Deal

Barstool Sports founder Dave Portnoy has expressed his hesitation to buy bitcoin at its current price but is open to accepting the cryptocurrency as payment. He disclosed that he accepted…

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Supply chain thwacking: VeChain’s $100M sponsorship deal with UFC

The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide.

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