ESPN and Tom Brady’s Autograph ink multi-year NFT deal
ESPN’s first NFT collection is based on its "Man in the Arena: Tom Brady" documentary and magazine issue.
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Crypto and NFTs at F1: What are firms bringing to the races beyond sponsorships?
Are crypto companies sponsoring F1 for the glitz and glamor, or will NFTs demonstrate important use cases behind these partnerships?
Crypto.com becomes official sponsor of 2022 FIFA World Cup in Qatar
Though trading cryptocurrencies has been largely illegal in Qatar since 2018 , Crypto.com is likely to reach a more international crowd given the popularity of soccer on the world stage.
NFT-funded racing aims to disrupt sports sponsorships
GT driver Laura-Marie Geissler's career will depend on a decentralized sponsorship model with the aim of leveling the playing field for motorsport athletes.
Bitcoin runs the world: Traveling to 40 countries in 400 days with BTC
A runner and Bitcoin hodler from India is on a mission to travel to 40 countries in 400 days using Bitcoin only.
Financial future or false promises? Crypto firms go big on ads in 2022
Cryptocurrency companies have impressive advertising budgets this year, but industry experts have differing opinions when it comes to marketing crypto.
PwC report calls NFTs ‘the future of digital assets in sports’
The report asserts that digital assets can fundamentally alter how fans consume sports and interact with their favorite teams.
Crypto.com airdrops LeBron James NFT collection to eagle-eyed Super Bowl ad viewers
The company said that royalties from secondary sales are set to go to the LeBron James Family Foundation.
FC Barcelona and AS Roma fan tokens rally after Socios partners with UEFA
ASR, BAR and ACM posted double-digit rallies after the Socios fan token platform partnered with UEFA to bring NFTs and other redeemable perks to European football fans.
Penalties and extra time: The scoreboard for soccer club crypto deals
Despite Turkish government regulations having hamstrung Bitci’s soccer sponsorship deals, footballing crypto companies already have home-field advantage.