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Car Manufacturer Maruti Suzuki Launches Metaverse Showroom Experience in India

Maruti Suzuki, one of the biggest car manufacturers in India, has announced that it is taking its customer retail experience to the metaverse. The company announced on Jan. 1, it…

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Nvidia Projects Automotive Industry to Include Metaverse Tech in Its Operations in 2023

Nvidia, a graphics processing unit and artificial intelligence (AI) company, believes that 2023 could mark the start of a metaverse-driven age in the automotive industry. As part of this new…

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Stellantis Owned Fiat Launches Metaverse Store Using Touchcast and Microsoft Tech

Fiat, an automotive brand property of Stellantis, has launched its first metaverse-based store, which the company claims is the first showroom of its kind. The experience, which was developed with…

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