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Supply chain thwacking: VeChain’s $100M sponsorship deal with UFC

The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide.

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UFC Partners With Dapper Labs to Launch NFT Collection ‘UFC Strike’

The creators of the Flow blockchain network and NBA Top Shot, Dapper Labs, announced the launch of a new non-fungible token (NFT) compilation called “UFC Strike.” According to Dapper Labs,…

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MMA Entertainment Firm UFC to Launch Exclusive NFT Series With Crypto.com

On Tuesday, the digital asset exchange Crypto.com announced the launch of the first official Ultimate Fighting Championship (UFC) non-fungible token (NFT) collectibles. The new NFT series will feature UFC digital…

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