Supply chain thwacking: VeChain’s $100M sponsorship deal with UFC
The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide.
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The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide.
The supply chain tracking project has a comfortable cushion in its Foundation treasury, but expenditures were very low through the first quarter of 2022.